Not considering your website in your digital marketing strategy is an excellent way to lose qualified organic traffic.
Digital marketing is not just content and strategies to be applied on social networks. It is on all channels of the digital environment. Therefore, the website must be considered. Many businesses of all sizes use applies incredible strategies and high-quality content on social media. However, when you search for the same content or something related in search engines, no content is found. It also happens when a business does not update the content very often.
This happens because the business does not have a website or is not included in digital marketing strategies.
Why the website is important in the digital marketing strategy?
What if social networks cease to exist? Will your business continue to exist on the internet? If people search Google for a question or even products or services that are related to your business, will they find anything that leads them to you?
What is on social networks only exists within them, it is not possible to find in Google searches or other search engines.
And if someone shares a link to a post you’ve made on social media, it’s only possible to see if the person who received the link has an account on that network.
That’s why the website is so important in the digital marketing strategy, as it allows your business to be found outside of social networks, by anyone, at any time, without restrictions.
| You might find this article helpful: Do you need to be in all digital content?
