Do you know the correct image size when posting? I bet you always have that last minute question, don’t you?
Creating images for different posts, banners and ads on a social network is not always an easy task. For each objective, there are characteristics to be followed, so that it does not generate any loss in the reach and engagement of your publication.
We know that lately, social networks like Instagram are increasingly turning their focus to the world of videos. However, static images are still very successful, both for personal photos that generate a more affective connection with your audience, and for static posts with a more dense content, bringing that old and effective content marketing.
From profile pictures to feed photos, it is important that your brand transmits content through good quality images. So check out a complete guide to ideal image size for the social networks below:
When it comes to visual creativity, Instagram is the first social network that comes to mind. This platform supports images in horizontal, vertical and also square format, just as it was at its launch origin. Follow the guidelines below to ensure your images look their best:
Instagram profile photo size: 320 x 320 pixels
Instagram post sizes (feed photos):
Page: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Compatible aspect ratios: anywhere between 1.91:1 and 4:5
Recommended image size: 1080 pixels wide, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
Instagram photo thumbnail sizes:
Screen size: 161 x 161 pixels
Recommended upload size: 1080 pixels wide
Instagram Stories image size: 1080 x 1920 pixels
Instagram carousel image sizes:
Picture: 080 x 566 pixels
Portrait: 080 x 1350 pixels
Square: 1080 x 1080 pixels
Proportion: landscape (1.91:1), square (1:1), vertical (4:5)
Recommended image size: 1080 pixel width, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
Instagram roll sizes:
1080 x 1920 pixels
This is a 9:16 aspect ratio.
Cover photo: 1080 x 1920 pixels
Remember that the rolls are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.
Instagram ad image sizes:
Page: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Compatible aspect ratios: anywhere between 1.91:1 and 4:5
Image sizes for Instagram Stories ads: 1080 x 1920 pixels
As the world’s largest professional social media network, LinkedIn has taken on greater proportions than just a platform to search for job opportunities, becoming a means to generate connections with leaders and creators of content. If you intend to be part of this engaged community, follow the following sizes to maintain the quality of your images:
LinkedIn image sizes for profile pictures: 400 x 400 pixels or larger (recommended)
LinkedIn image sizes for profile cover photos: 1584 x 396 pixels (recommended)
Proportion: 4:1
LinkedIn image sizes for company pages:
Company logo size: 300 x 300 pixels
Page cover image size: 1128 x 191 pixels
Life tab main image size: 1128 x 376 pixels
Custom modules image size: 502 x 282 pixels
Life tab company photo image sizes: 900 x 600 pixels
Square logo: at least 60 x 60 pixels
LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)
Custom LinkedIn image size for sharing a link in an update: 1200 x 627 pixels (recommended)
LinkedIn image sizes for ads:
Company logo size for ads: 100 x 100 pixels
Size of Spotlight ads logo: 100 x 100 pixels
Customized background image for Spotlight Ads: 300 x 250 pixels
Sponsored Content Images: 1200 x 627 pixels (1.91:1 aspect ratio)
Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
Facebook is an extremely up-to-date platform when it comes to design dimensions and images. The best strategy for preparing your company’s content is to always upload images in the highest quality possible. Stick to the recommended file formats for best results:
Facebook profile photo size: 170 x 170 pixels (on most computers).
Facebook image sizes for cover photos: 851 x 315 pixels (recommended)
Desktop canvas size: 820 x 312 pixels
Smartphone screen size: 640 x 360 pixels
Minimum size: 400 x 150 pixels
Ideal file size: less than 100 KB
Photo sizes and Facebook Timeline posts:
Facebook automatically resizes and formats your photos when they are uploaded so that the timeline is 500 pixels wide and fits the 1.91:1 ratio.
But avoid slow loading times by remembering these sizes:
Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels
Facebook event cover photo image sizes: 1200 x 628 pixels (recommended)
Facebook image sizes for panoramic or 360° photos:
Minimum image size: Facebook says it must be [“30,000 pixels in any dimension and less than 135,000,000 pixels in total size.”](https://facebook360.fb.com/editing-360-photos-injecting-metadata/)
Proportion: 2:1
Facebook image sizes for Facebook stories: 1080 x 1920 pixels (recommended)
Facebook image sizes for ads:
Sizes for Facebook Feed ads: at least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size 30 MB.
Sizes for Facebook Right Column Ads: at least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Aspect ratio 1:1. (Remember: this is a computer-only ad format.)
Facebook image sizes for Instant Articles: at least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Facebook image sizes for Facebook Marketplace ads: at least 1080 x 1080 pixels. Aspect ratio 1:1. Maximum file size 30 MB.
Image sizes for Facebook Search: at least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size 30 MB.
Facebook image sizes for sponsored posts: at least 1080 x 1080 pixels. Aspect ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Messenger inbox ads: at least 1080 x 1080 pixels. Aspect ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size 30 MB.
Sizes for Messenger Stories ads: at least 1080 x 1080 pixels. Aspect ratio 9:16. Minimum width 500 pixels.
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