Meta is testing new features to allow creators to earn money on their Metaverse platforms. Two new monetization options designed to encourage user contributions in their digital worlds.
The first is an expansion of its $10 million Horizon Worlds Creator Funding program.
It was launched in October last year. Horizon Worlds is where creators can build their own immersive experiences. And now through the fund and “goal-oriented bonus programme”, Meta is starting to test paying participants in the US for the Metaverse. “These bonuses come in the form of monthly goal-oriented programs. Creators are paid at the end of the month for their progress towards the goal.” the company explains.
The idea is to encourage creators to use their tools and build their worlds.” However, the goals are largely determined based on the engagement a creator’s world reaches. So if the company sees that users are engaging with a certain element of their virtual experience, they can make that an incentive goal for others, for example.
“By using its community of creators in the Metaverse, Meta has a better chance of exploring key trends and options that will drive more engagement, because the pool of creators is exponentially larger than the Meta team itself,” notes Andrew Hutchinson of Social Media. Today.
Meta has announced that it will allow some Horizon creators to sell virtual items and effects in their worlds. The idea is that creators can sell everything. From access to a VIP section of their world and even virtual items like jewelry or a special basketball, for example.
Under this program, Meta will keep a portion of what creators sell. For Horizon purchases, this amount corresponds to 25%. However, it is the remaining percentage after the platform fee. Thus, when considering platforms with a 30% fee, such as the Quest Store (from Meta itself for VR titles), Meta is left with 25% of 70%. The creator will be left with just over half of the sale price.
By the end of 2021 Horizon Worlds had reached 300,000 monthly users in VR. In February the company announced that 10,000 worlds had been created. Currently Meta discussed about being on game consoles. However, it says it’s in their plans to bring Horizon Worlds to mobile later this year.
Therefore, Meta said that, for starters, purchasing items in Horizon Worlds will be available to adult users in the US and Canada.
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