It is Instagram, Facebook, Youtube, Twitter, TikTok, Pinterest, LinkedIn and so many other digital channels out there. And some think they should be in all of them. Is it that?
The correct answer is: IT DEPENDS!
Depends on where your persona is, come on!
But what we’ve found from our experience in digital marketing is that it doesn’t make sense to want to be on every digital channel.
This will only consume time, energy, and effort, which could be dedicated to being more assertive on those social networks where the audience that interests you is.
Does the niche affect that choice?
It doesn’t matter if you are a doctor, a clinic, a dentist, a personal trainer, or another profession: the most important thing is to have a strategy, which is the beginning of everything within digital marketing.
In the elaboration of the strategy, we will know where your audience is, which social network they use the most, and how to impact them perfectly.
| Also read: The importance of the website in the digital marketing strategy
This is how we do it at X Digital Online.
We develop strategies for all professionals, having as one of the first steps the definition of digital channels relevant to the project.
And with a focused strategy, it will be possible to create relevant content that will convert, and generate business, even if it is on just one, two, or three social networks.
After all, as we said these times right here in our posts, what counts is QUALITY, not quantity!
So, if you want to have more results and close more and more deals using social networks, don’t want to be in all of them: prioritize those that are your audience and focus on the posts you deliver, based on a good strategy.
