Many people think that creating an institutional website does not require digital marketing strategies, however, a website is essential for any plan to be carried out. Digital marketing strategies must drive traffic to the website, where the same person is responsible for converting the traffic into sales opportunities.

Thus, the website is at the center of it all. 

This is called inbound marketing.

Here are a few steps of inbound marketing:

Content marketing:

Content marketing is about providing your audience and prospective customers with relevant, and interesting content. Thus, the goal of this type of advertising campaign should be to attract new followers who can become lifelong fans by understanding how great you are at what you do!

Email marketing:

It is a well-known fact that email marketing has never given as many results as it does today. However, there is only one issue with this strategy;

It’s not enough! Your brand needs to be highlighted so that you become aware of the importance of capturing users’ emails. Therefore, don’t miss out on what could end up being a great goldmine by letting them go unnoticed or undervalued.

Social media:

The amount of time you spend on social media is a matter of consideration. The average person spends 5 hours per day consuming content from these sites, so being present and engaged will help your brand become more visible in order to acquire new customers!

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