When developing a brand for a business, it’s important to list the core values that the business stands for.
These values should be at the heart of all decision-making for the brand, and they should inform how the brand communicates both internally among team members and externally to the public.
By clearly articulating it, businesses can ensure that everyone is on the same page and that all communications are aligned with the brand’s overall mission and goals.
Furthermore, brand values can help to guide businesses through difficult decisions, such as whether or not to enter into new markets or partnerships.
Ultimately, articulating and adhering to core values is essential for building a strong and recognizable brand.
When should you define the core brands?
Many people think that brand values are only relevant to large corporations.
However, whether you’re a solopreneur or a multinational company, it will always play a role in how you present yourself to the world.
That’s why it’s so important to choose your core brand values wisely and with intention. It will be the foundation of everything you do, from the colors you use on your website to how you interact with your customers.
Learn more about rebranding by reading: What is rebranding and how it can help you
When you take the time to articulate your brand values early on, it becomes much easier to make decisions that align with your brand identity.
As a result, you’ll create a cohesive brand that clearly communicates who you are and what you stand for.
Brand value list
| Accountability | Education | Hope | Reliability |
| Achievement | Empathy | Humility | Reputation |
| Adventure | Empowerment | Imagination | Respect |
| Alignment | Energy | Impact | Safety |
| Authenticity | Entertainment | Influence | Satisfaction |
| Beauty | Entrepreneurial | Innovation | Security |
| Boldness | Evolution | Integrity | Service |
| Challenge | Excellence | Joy | Spirituality |
| Cleanliness | Excitement | Kindness | Simplicity |
| Collaboration | Experimentation | Leadership | Stability |
| Comfort | Expertise | Learning | Status |
| Community | Fairness | Loyalty | Success |
| Compassion | Faith | Meaningful work | Sustainability |
| Competency | Family | Openness | Teamwork |
| Courage | Flexibility | Optimism | Transformation |
| Creativity | Focus | Optimization | Transparency |
| Curiosity | Fortitude | Originality | Truth |
| Customer-centric | Freedom | Passion | Trust |
| Craftsmanship | Friendliness | Peace | Value |
| Dependability | Friendship | Perseverance | Warmth |
| Determination | Fun | Positivity | Wealth |
| Discipline | Generosity | Presence | Wellness |
| Discovery | Gratitude | Proactiveness | Willpower |
| Diversity | Growth | Quality | Wisdom |
What now?
Your brand values are the foundation of your business – they guide everything from the way you interact with customers to the products you sell.
When choosing it, it’s important to be selective and choose those that truly reflect what your business is all about.
Small businesses often have a more personal brand, so it’s essential to consider how your values will be displayed in the way you operate.
Keep in mind that foundations of your business are not just about the words themselves, but about the emotion and feeling behind them.
Choose values that you can stand behind and that will guide everything you do in your business. With a strong foundation of brand values, you’ll be well on your way to building a successful business.
Read more about branding here!
