It is no news that ecommerce today is an essential tool for those entrepreneurs who want to expand their businesses, diversify the way they sell their products, or change their companies completely.
Ecommerce refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Moreover, e-commerce is often used to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Here are the 7 e-commerce trends that you should know about it:
- Mobile devices are key to e-commerce
Most people now have a buying device in the palm of their hands: smartphones. Mobile shopping permits people to buy everything from anywhere, which is vital to today’s economy. For this reason, before finishing your ecommerce, you must know that your site is responsive on mobile or through web apps. If it isn’t responsive you’ll be missing out on big opportunities.
Everything that is more convenient to do becomes a trend, the same logic goes for the ability to pay digitally.
Voice Search is a useful tool for shopping
Considering the usage of smart objects and assistants, such as Alexa, more people are relying their activities on voice assistants to complete daily tasks. With the increase in access to this technology, more consumers will utilize voice search to shop online, order food, and organize their lives.
This scenario gives an opportunity for e-commerce businesses to think more about keywords and content for this kind of online search.
Insights and personalized homepage
Buyers of all sorts (including B2C and B2B) are looking for personalized, custom shopping experiences online. The data provided by their activity can establish a changeable homepage for example, such as Youtube or Instagram. This is a very good strategy when you want your clients to feel more connected with your brand or the e-commerce system.
AI can communicate with your costumers
Artificial Intelligence (AI) and machine learning make it possible for the client to have personalized shopping experiences. Although, AI is continuously collecting data on how customer shops considering when, how, or what they buy.
It’s a piece of technology that really can help in organizing procedures and minimize human interference, which could lead to fewer mistakes.
Use Chat Bots to handle problems
Chatbots can interact with online shoppers much like the way an in-store sales associate would. Nowadays someone can find a product through a bunch of possibilities, such the research bar, the homepage, or the banner ads.
However, chatbots are very precise to guide you toward your goal inside the platform. This tool can help you save a lost sale or solve problems indirectly for your clients.
More payment methods
Considering the global economy nowadays, customers have individual needs when they must pay for something., but they might decline a potential purchase if they can’t pay the way they want.
A wide variety of ways to pay is a good strategy to increase conversion rates on mobile devices. In addition, if customers can save their personal information on the platform, it will be easier and more reliable to use your e-commerce the next time.
AR enhances the online shopping experience.
Augmented reality (AR) can be a complete game changer for e-commerce and marketplaces. Through this type of technology, shoppers can truly understand the item they’re shopping for, which makes a buying decision much more evident. AR really changes the shopping experience in specific industries, such as fashion and home decor because the customer can get a better feel for the item without seeing it in person.
Some examples of companies that use this technology are the Swedish brand Ikea and the glasses brand Ray Ban.
Now that you know some of the finest trends for e-commerce, try to implement them in your personal business, or save this article when you start a marketplace or e-commerce by yourself. If you need professional assistance, contact us on Whatsapp or follow us on Instagram
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