Neuromarketing is an area of science that seeks to understand what influences the consumer in the buying decision. For this reason, many major companies in the market use neuromarketing strategies in order to call their clients’ attention.
In order to the goal of increasing your sales and transforming your marketing be achieved. X Digital Online prepared a list of 5 powerful examples of Neuromarketing. So, ready or not, there we go!
1-The Eye Gaze Strategy
It’s already common sense that some images or videos that include people are much more effective. This happens because human faces are the most easily recognizable information for our brain and generate quick empathy, especially if it is a baby.
For example, eye-tracking technologies can already confirm that within an image containing text, an object picture, and a person. The focus point is always the human face. Then, if you include a person’s photo that correlates with your product in your campaign, there is a higher to call more attention to your audience.
2-Well-Designed Packages
Sometimes we don’t know how to explain, but an image, a view, or clothes calls our attention instantly. The same logic can be applied to packages, and there is a whole science behind it. Neuromarketing studies claim that the combination of textures, colors, and imagery can affect us positively, negatively, or neutrally.
Another thing that was discovered is that a buying decision relies on 4 main aspects. And any package or marketing strategy should have: perception, cognition, appeal, and decision. Your package design must stimulate these steps of thinking about its potential audience in seconds.
3-The Mood of Colors
Being able to identify and understand which color is more effective to transmit the correct feeling of your brand is crucial in neuromarketing. This happens because each color is associated with an idea or thing in the world.
For example, according to neuromarketing red is commonly associated with love, passion, blood, and heat. Then, if you want to create an idea of emotion and excitement for your brand, probably red will be a great addition. In contrast, blue represents something like cold, sky, or sea. It’s a color much more related to a sensation of peace, security, and serenity.
For this reason, to choose the colors of your logo, don’t consider only the aesthetic, but also the message that you would like to your persona.
4-Satisfaction Rate
It is always good to know if your clients feel satisfied or not with your product. However, the feeling of satisfaction can be related to subjective things caused by experiencing your product.
Neuromarketing says that any feeling or emotional involvement can affect the overall perception of the final product. For example, if you go to a restaurant where the food is delicious, but the service is terrible; this last aspect of the experience will stick with this customer and contaminates everything.
Loss Aversion
Neuromarketing reveals that people don’t want to lose opportunities in general. This situation of wanting to be part of something is very human and also can be used for marketing purposes.
Trigger sentences like “is almost finishing” or “just a few hours remaining” automatically call people’s attention to your product, if it has great value. Another important phenomenon is FOMO (Fear of Missing Out), which is basically the sensation of consuming the same things that people are also consuming.
So, if your product is desired by a lot of people, you are probably causing this feeling of missing out on the ones left behind.
What we have just shown above are 5 simple techniques of neuromarketing that can really make an impact on your brand and on the mentality of your audience towards your product.
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